Chapter 7: Ethos

In this chapter you will be introduced to Ethos, Pathos, and Logos. These elements of rhetoric and persuasion are vital to our speech success. Ethos will encourage you to consider your credibility as a speaker, which is made up of different elements. While you will read about all three strategies, because they work together, this chapter will focus on Ethos and strategies you can use to build your credibility with the audience.