7.4 Assertive Communication

Learning Objectives

  1. Compare ways to assert yourself.
  2. Follow the four-step assertion process.

We have discussed assertive communication. In this chapter, we will examine specific techniques to practice and apply assertiveness.

Assertive Communication

A man and woman sit on a couch, face away from one another

When we communicate assertively, we are stating our interpersonal needs clearly and directly while respecting the other person’s needs in the relationship. There is a clear distinction between aggressive communication and assertive communication. While both types are focused on the self and one’s own needs, only assertive communication is also focused on the others’ needs.

Assertive communication is not easy. Balancing needs in relationships is not easy. However, if we learn to communicate assertively we are better able to meet the relational needs of both partners and strengthen our relationships. Below are strategies to help you build assertive communication skills.

Ways to Assert Yourself

Boundaries

One word that is often used for being assertive in our society today is to draw or hold our “boundaries”.  In a physical space, boundaries are easy to identify, such as a fence, stop signs, or a door. Boundaries in our social experiences are not as easy to identify but are just as real and important as physical boundaries. Fences and doors tell us where it is safe to go, and how to behave.  The same is true when we assert our social boundaries. You can think of them as the invisible fences or doors we draw in our lives. Boundaries are expectations and limitations we define in order to suit our needs and ensure that relationships stay within the appropriate category of personal or social. The main goal in setting boundaries is to create a healthy relationship, where every role and norm within the relationship is agreed upon by all parties. Boundaries don’t inherently exist in relationships but need to be mindfully defined through communication, otherwise, relationships can take a shape not everyone consents to. Therefore, it is helpful to clarify boundaries and communicate about them in our relationships, not just at the beginning but in an ongoing way.

Asserting our social boundaries, tell those around us what is acceptable and what isn’t acceptable in our interaction, they are the guidelines and rules we provide people around us for how we want our relationship with them to look. A basic act of being assertive is simply saying “no”.  Saying no without little white lies or justifying why you are saying no takes some practice.  Have you ever been invited out with friends but didn’t want to go?  Did you make something up? “I’m busy” when really you just don’t want to go out.  Being assertive at that moment looks like “I really appreciate the offer, and I hope you invite me in the future, but no, I just need some me time”.

There are many ways to set boundaries. Some are more effective than others. The following podcasts leads us through steps to set boundaries and practical advice on how to hold those boundaries.

How to Set & Hold Boundaries with Melissa Urban

Decreasing Defensiveness Using I-Messages

One of the ways we can decrease the possibility of the receiver becoming defensive while at the same time demonstrating supportiveness is to focus on describing our feelings rather than evaluating the people causing the problem we have.  When we describe our feelings, we begin by giving our relational partner insight into the specific emotion we are experiencing. Then, we tell them what specific behavior is causing us to feel the way we are. Then, we provide two possible reasons or interpretations of why they might be exhibiting the behavior we do not like. Finally, we conclude by explaining the consequence their behavior will have on our relationship if it continues. Throughout your communication of “I-Messages”, you must be sure you are helping your partner/friend/family member maintain their positive and negative face. We do not want to threaten either one during our interaction.

We can follow a simple 4-part formula.

Part One-Feeling: Clearly explain your feelings using the construction I  feel ___________.” This must be a feeling. Stating “I feel you are lazy” will not have the intended effect. Refer back to the emotion wheel in chapter 6.1 for actual emotions.

Part Two-Behavior: Describe the other person’s behavior using the  construction “…when you __________________.” This is not a blaming statement. “I feel angry when you are a jerk” is not helpful. The purpose of this part of the formula is to state an observation. This means what you actually observed with no judgment.

Part Three-Interpretations: Give TWO possible interpretations of why the  other person may have behaved the way they did. (maybe they don’t  realize what they are doing? maybe they are just tired? maybe they are  too focused on their own problems? Remember we like our positive and  negative faces to remain unthreatened.) Two interpretations is key so you  don’t appear as though you know what motivates another person. You  aren’t a mind reader so don’t pretend to be. Here is a possible  construction to use: “I’m not sure if you __________________ or  __________________________.”

Part Four-Consequences: When another person’s behavior starts to  negatively affect you, you might notice that the behavior of others does in  fact have consequences for you and your relationship. In this last part of  your “I-Message,” explain how their behavior is impacting you and how it  might change your relationship. Are you going to have to change the way  you interact with them or will you have to use protective strategies to  maintain your sanity? Use this construction to communicate the  consequences: “If this keeps happening, I might need to  ______________.” OR “I might have to start _____________ in order to feel  better about our relationship.” OR “I think I should ____________ from  now on.”

Consider this: Maybe you’ve asked your romantic partner to pick up their socks, yet they still leave their socks all over the house. You don’t want to be aggressive and yell at them, but you are feeling overwhelmed and frustrated. We can use “I-Messages” during these times.

So, here is a possible 4-part “I-Message” for your relational partner who  can’t seem to get their socks in the hamper (or laundry basket).

I feel frustrated (part one – feeling) when I see your socks all over our room (part two – observed behavior). I’m not sure if you are tired or just think I  have time to pick them up (part three – interpretations). If this keeps happening I would like to you do your own laundry (part four – consequence).

A few considerations for assertive statements:

  • Focus on one behavior at a time.  If you have been more passive in your communication you might want to jump into drawing all the boundaries.  Pick one to start with and work from there
  • Describe the behavior you chose to focus on in a nonjudgmental way (easier than it sounds) with nonjudgmental language.  Example – “When you don’t pick up your crap” vs. “When you leave dirty laundry in the bathroom”
  • Pick a very specific feeling and make sure it is actually a feeling – not a thought or judgment.
  • Watch out for a feeling statement that says “I feel you…” the feeling word should describe your feeling in this situation, not be about the other person Example- “I feel like you don’t care” (not a feeling) vs “I feel hurt” 
  • When you describe the consequences, be realistic about how someone’s behavior impacts you and what you think should be done. Don’t automatically suggest ending the relationship if that is not how you really feel. What would you like to see happen for your needs to be met?
  • Use this template for positive reinforcement of behavior you want to keep seeing.  When you pick up your dirty clothes, I feel less stressed, because I don’t have to take time to pick them up.

Framing and Reframing

A hangglider framed within a picture

Framing

Framing, in communication, is essentially the act of intentionally setting the stage for the conversation you want to have.  In framing a conversation you express why you want to engage in this topic, what your intent is, and what you hope the outcome can be for resolving the conflict,  as well as the impact/importance of your relationship.  When you frame a conversation, you take out the need for the other person to assume what your intentions and motives are or why you are bringing this topic up right now.

There are many ways to frame a conversation, here are a few ideas for how to frame a conversation effectively.

Ask about Timing

“I have been wanting to connect with you to discuss___.  Would now be a good time?”  (If the answer is no, take a minute to schedule a good time)

Share Why’s, Concerns, and Intentions

“This is important to me because…..”

“I’m bringing this up because I want us and this project to be successful and I’m concerned that we are missing something.”

“My intention is….”

“My intention is to share my thoughts with you, but I don’t have any expectations that you do anything with them.”

“I care about our relationships and want to make sure we are addressing challenges as they come up.” “I’m not sure how this will go.”

“I’m pretty stressed about this because I’m not sure how this conversation is going to go.”

“I have been thinking about this a lot and figured it was time to ask for help.”

Frame a Boundary

“I know this is important to you and I’m just too busy to go to that concert right now. “

“I can see this isn’t a good time to talk, so I’d like to set up a time that works better.”

“I already have too much on my plate.”

“I appreciate you thinking of me for this project. I’m currently working on X, which means, unfortunately, I can’t do both and have to say no to your request.”

Framing sets the stage for the rest of the conversation to unfold.  A little bit of framing goes a long way in helping conversations be more productive and helping to manage some of the conflicts that can happen when people have to make assumptions about “why” and conversation or conflict is happening.

For more ideas around framing, The Gottman Institute has a really great infographic that shares their version of framing, Harsh Start Ups vs Soft Start Ups.

Reframing

Framing happens at the beginning of a conversation, reframing happens when things get off track and you need to bring a conversation back on topic. Consider this picture.

A mountainside and ocean framed within a picture

In the center of the picture is a Frame, that is only covering part of the ocean and cliff.  If we expanded that frame to surround the entire picture, that would be reframing.  Reframing, in a conversation, helps us see more of what is going on, helps us focus on the larger picture or our end goals, and helps defuse tense situations.  Reframing can be used for many things when managing conflict.

  • Defusing inflammatory language
  • Recasting negatives into neutral or positive statements
  • Refocusing attention
  • Acknowledging strong emotions in a productive manner
  • Translating communication so that it is more likely to be heard and acknowledged by other parties
  • Re-contextualize the dispute, providing a broader perspective
Reframing Examples 
Original Statement Reframed Statement
“You misinterpret everything.” “We must be misunderstanding each other.  Can you help me understand what you meant?”
“I am fed up with your negative response to everything that is proposed.” “I agree.  Let’s focus on finding a solution and move away from negativity.”
“Can we just keep talking about this one detail?” “If you are okay with it, can we make sure we have the big picture figured out before focusing on details? Maybe the details will become more clear then.”
“That seems really petty! Can you believe that keeps happening?” “That sounds irritating. What do you need to move past this moment and look for a solution.”

Assertive Messages Using 4-Steps

Two people walking up steps

We may find that our needs are not met during our interaction with others. In some instances, it might be someone is taking advantage of you or making things difficult for you. They might want you to behave or respond in a certain way to something they are doing which you view is unfair or undesirable. In short, it’s causing a problem for you in some way. In other instances, the situation might be that someone has let you down yet again or failed to do what you both agreed they would do.

Let’s say you discover that your roommate ate the expensive ice cream you bought yourself yesterday. You are furious and want to yell at them but know that it will make your relationship unpleasant. You also recognize that your roommate might not have realized you didn’t want someone else to eat it. You would like to bring this issue to their attention calmly so they will stop eating your ice cream.

It is important to remember that you have choices when dealing with a situation like this one. You can choose to respond aggressively, assertively or non-assertively. When you choose to communicate aggressively, you are only concerned about your own needs. You could care less about your roommate or his situation. Typically, aggressive people communicate it ways that are destructive to the relationship and make them feel worse about themselves. Deep down, they know they are acting like a jerk, and nobody likes to be around someone like that.

Perhaps you decide that it’s just ice cream and really you didn’t need to eat it anyway. You make a conscious choice just to let it go and ignore it. There is no sense in bringing up something so trivial. This is a nonassertive approach to the situation. Your lack of communication might be okay, or it might make it easier for people to take advantage of you and not respect you. After a while, nonassertive methods can lead to us exploding after we’ve had just about enough of the disrespect and disregard for your feelings. This is why non-assertiveness isn’t the best strategy all of the time. Non-assertiveness basically tells others that your needs are unimportant but they can meet their needs at your expense. You are putting the needs of others above your own needs. It is important to note that this is necessary sometimes in our relationships, especially in parent-child relationships and when we want to choose our battles. Sometimes it is okay to agree to eating Mexican food when you really want Chinese food.

Instead, we want to strive to use assertive communication when we are trying to get our needs met. With this type of communication, we get to stand up for our rights without denying the rights of others. In essence, we are saying my needs matter, but so do yours. Getting back to the ice cream situation, let’s consider an assertive communication approach. Maybe you would say something like, “Hey man, you ate my ice cream, and it was really expensive! Now I don’t have the money to buy more, and I was looking forward to eating that tonight after my final exam. I want you to ask me before you eat my food. Do you understand that you need to ask next time?”

Notice this message comes across as firm and clear. It is also concise and doesn’t include a bunch of unnecessary details about how much you love the ice cream and how upset you are. It also doesn’t overwhelm the receiver because it isn’t very long. When our assertive messages are too long and drawn out, the receiver has a greater chance of feeling annoyed or overwhelmed by what they might perceive is your lecture rather than a request. It also follows a simple 4-part formula for communicating assertively.

Part One: Describe the problem.
(Hey man, you ate my ice cream and it is really expensive!)

Part Two: State how the problem affects you.
(Now I don’t have money to buy more and I was looking forward to eating it tonight.)

Part Three: Propose a solution.
(I want you to ask me before you eat my food.)

Part Four: Confirm understanding.
(Do you understand that you need to ask me next time?)

Consider this second example from the workplace. You work as the Sales Director at Carvana. You have assigned one of your most competent sales team members the task of compiling the sales report each week. Once you receive the report from them, you review it to make sure everything looks accurate and is properly formatted. You add an executive summary and key highlights. Then, you turn it over to the Vice President of Sales, who is your supervisor. The team member you are counting on to complete the report on time gave it to you at 5pm instead of 3pm when you asked for it and left for the evening. You end up staying until 6pm but have to leave to attend a family function. You couldn’t review the report very thoroughly but still had to send it to the V.P. Of Sales. The next morning you want to communicate to your team member in an assertive manner rather than yelling at them because aggressive communication is never a good idea.

Here are the 4-parts outlined again along with the corresponding part of the message you will deliver to your team member.

  1. PartOne: Describe the problem. Don’t evaluate it or judge it as good or bad. Instead describe what the problem is that you are facing in very specific terms. Don’t accuse or blame the other person.
    • (Example) “The report you wrote was submitted after our agreed deadline.”
  2. Part Two: State how the problem affects you. When others do certain things or communicate in certain ways, it might have negative effects for you. This step allows you to tell the other person how you feel about the problem you described in Step 1.
    • (Example) “I didn’t have enough time to review it before giving it to the Sales Director.”
  3. Part Three: Propose solutions that seem cooperative. By cooperative, the other person should have an easy time implementing your solution. The solution should also enable the receiver of your assertive message to save both positive and negative face. Remember, positive face is our desire to look good in front of others and have a positive image of ourselves. Negative face is our desire to do as we wish without others thinking poorly of us. Don’t threaten or act as though you’ll punish the receiver.
    • (Example) “I need you to submit the report to me by the deadline we agree to.”
  4. Part Four: Confirm understanding. At the end of your message, you want to be sure the other person is aware of your request and has no questions. It also opens a communication opportunity so the receiver can respond. This step is critical is demonstrating that while you are being assertive, you are aware of the other person’s needs and want to work with them to solve the problem so you are both satisfied. You must end this with a question mark, not a period. You are asking for a response from them to ensure they have understood and can do what you’ve asked in Step 3: Propose Solutions.
    • (Example) “Are you able to commit to this from now on?”

With these tools you can begin to communicate more assertively! It might seem awkward at first, and others might not understand why your communication has changed. Just explain to them that this is a new method you are using to ensure your needs get met without denying anyone else’s needs. The more you practice this method and use it, the more normal it will feel. You will also feel better knowing you are speaking up for yourself without yelling and being aggressive. Finally, even if you choose to be non-assertiveness sometimes you can do so without beginning to resent the other person for always getting their way. If we are primarily assertive, it makes those times of putting others needs above our own much easier to do and we can occasionally sacrifice our needs for the good of our relationship.

Key Takeaways

  1. Different methods of assertive communication will help you get your needs met in differing situations.
  2. Following an assertive format can help us to express our feelings, and ask for behaviors changes.
  3. The assertion process can help us prepare for successful assertive communication.

 

References/Licensing

Making Conflict Suck Less: The Basics by ashleyorme is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

License

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Exploring Relationship Dynamics (2023) Copyright © 2021 by Maricopa Community College District is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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