3 8.4 Ethics and Civility

Learning Objectives

  1. Evaluate professional, ethical and civil communication.

Ethics 

The word “ethics” actually is derived from the Greek word ethos, which means the nature or disposition of a culture. From this perspective, ethics then involves the moral center of a culture that governs behavior. Without getting too deep, let’s say that philosophers debate the very nature of ethics, and they have described a wide range of different philosophical perspectives on what constitutes ethics. For our purposes, ethics is the judgmental attachment to whether something is good, right, or just.

In the business world, we often talk about business ethics, which involves things like not stealing from a company; not lying to one’s boss, coworkers, customers, or clients; not taking bribes, payoffs, or kickbacks; not taking credit for someone else’s work; not abusing and belittling someone in the workplace; or simply letting other people get away with unethical behavior. For example, if you know your organization has a zero-tolerance policy for workplace discrimination and you know that one supervisor is purposefully not hiring pregnant women because “they’ll just be leaving on maternity leave soon anyway,” then you are just as responsible as that supervisor. We might also add that discriminating against someone who is pregnant or can get pregnant is also a violation of Equal Employment Opportunity law, so you can see that often the line between ethics and rules (or laws) can be blurred.

From a communication perspective, there are also ethical issues that you should be aware of. W. Charles Redding, the “father” of organizational communication, breaks down unethical organizational communication into six specific categories (Table 13.1).4

Reprinted with permission from Wrench, Punyanunt, and Ward’s book Organizational Communication: Theory, Practice, and Research
(2014, Flat World Knowledge)
Table 13.1. Redding’s Typology of Unethical Communication
An organizational communication act is unethical if it is… Unethical organizations may
coercive • abuse power or authority
• unjustifiably invades others’ autonomy
• stigmatize dissents
• restrict freedom of speech
• refuse to listen
• use rules to stifle discussion and complaints
destructive • attack others’ self-esteem, reputations, or feelings
• disregard other’s values
• engage in insults, innuendoes, epithets, or derogatory jokes
• use put-downs, backstabbing, and character assassination
• employ so-called “truth” as a weapon
• violate confidentiality and privacy to gain an advantage
• withhold constructive feedback
deceptive • willfully perverts the truth to deceive, cheat, or defraud
• send evasive or deliberately misleading or ambiguous messages
• employ bureaucratic euphemisms to cover up the truth
intrusive • use hidden cameras
• tap telephones
• employ computer technologies to monitor employee behavior
• disregard legitimate privacy rights
secretive • use silence and unresponsiveness
• hoard information
• hide wrongdoing or ineptness
manipulative/exploitative • use demagoguery
• gain compliance by exploiting fear, prejudice, or ignorance
• patronize or is condescending toward others
As you can see, unethical organizational communication is an area many people might overlook or minimize.

Respect for Others

From workplace bullying to sexual harassment, many people simply do not always treat people with dignity and respect in the workplace. So, what do we mean by treating someone with respect? There are a lot of behaviors one can engage in that are respectful if you’re interacting with coworkers, leaders, or followers.
Here’s a list of respectful behaviors for workplace interactions:
• Be courteous, polite, and kind to everyone.
• Do not criticize or nitpick at little inconsequential things.
• Do not engage in patronizing or demeaning behaviors.
• Don’t engage in physically hostile body language.
• Don’t roll your eyes when your coworkers are talking.
• Don’t use an aggressive tone of voice when talking with coworkers.
• Encourage coworkers to express opinions and ideas.
• Encourage your coworkers to demonstrate respect to each other as well.
• Listen to your coworkers openly without expressing judgment before they’ve finished speaking.
• Listen to your coworkers without cutting them off or speaking over them.
• Make sure you treat all of your coworkers fairly and equally.
• Make sure your facial expressions are appropriate and not aggressive.
• Never engage in verbally aggressive behavior: insults, name-calling, rumor mongering, disparaging,
and putting people or their ideas down.
• Praise your coworkers more often than you criticize them. Point out when they’re doing great
things, not just when they’re doing “wrong” things.
• Provide an equal opportunity for all coworkers to provide insight and input during meetings.
• Treat people the same regardless of age, gender, race, religion, sex, sexual orientation, etc.
• When expressing judgment, focus on criticizing ideas, and not the person.

Unbiased Language

Now that we’ve looked at a wide range of ways that you can show your respect for your coworkers, we would be remiss if we didn’t bring up one specific area where you can demonstrate respect: the language we use. In a recent meeting, one of our coauthors was reporting on some work that was being completed on campus and let people in the meeting know that some people were already “grandfathered in” to the pre-existing process. Without really intending to, our coauthor had used gendered language. One of the other people in the room quickly quipped, “or grandmothered.” Upon contemplation, our coauthor realized that the seemingly innocuous use of the phrase “grandfathered in,” which admittedly is very common, is one that has a gendered connotation that limits it to males. Even though our coauthor’s purpose had never been to engage in sexist language, the English language is filled with sexist language examples, and they come all too quickly to many of us because of tradition and the way we were taught the language. This experience was a perfect reminder for our coauthor about the importance of thinking about sexist and biased language and how it impacts the workplace. Table 13.2 is a list of common sexist or biased language and corresponding inclusive terms that one could use instead.
Table 13.2. Replacing Sexist or Biased Language with Inclusive Terms
Sexist or Biased Language Inclusive Term
cancer victim; AIDS victim cancer patient; person living with AIDS
chairman chairperson or chair
confined to a wheelchair uses a wheelchair
congressman  congressperson
Eskimo Inuit or Aleut
fireman firefighters
freshman first-year student
Indian (when referring to U.S. indigenous peoples) Native American or specific tribe
policeman police officer
man or mankind people, humanity, or the human race
man hours working hours
man-made manufactured, machine made, or synthetic
manpower personnel or workforce
Negro or colored African American or Black
old people or elderly senior citizens, mature adults, older adults
Oriental Asian, Asian American, or specific country of origin
postman or mailman postal worker or mail carrier
steward or stewardess flight attendant
suffers from diabetes has diabetes; person living with diabetes
to man to operate; to staff; to cover
waiter or waitress server

We live in a world where respect and bias are not always acknowledged in the workplace setting. Sadly, despite decades of anti-discrimination legislation and training, we know this is still a problem. Women, minorities, and other non-dominant groups are still woefully underrepresented in a broad range of organizational positions, from management to CEO. Some industries are better than others, but this problem is still very persistent in the United States. Most of us mindlessly participate in these systems without even being consciously aware. Byron Lee puts it this way: Our brains rapidly categorize people using both obvious and subtler characteristics, and also automatically assign an unconscious evaluation (eg good or bad) and an emotional tone (ie. pleasant, neutral, or unpleasant) with this memory. Importantly, because these unconscious processes happen without awareness, control, intention, or effort, everyone, no matter how fair-minded we might think we are, is unconsciously biased.

These unconscious biases often lead us to engage in microaggressions against people we view as “other.” Microaggressions are “the everyday verbal, nonverbal, and environmental slights, snubs, or insults, whether intentional or unintentional, which communicate hostile, derogatory, or negative messages to target persons based solely upon their marginalized group membership.”6 Notice that microaggressions can be targeted at women, minorities, and other non-dominant groups. Research has shown us that these unconscious biases affect everything from perceptions of hire ability, to job promotions, to determining who gets laid off, and so many other areas within the workplace.

Personal Responsibility

Let’s face it; we all make mistakes. Making mistakes is a part of life. Personal responsibility refers to an individual’s willingness to be accountable for what they feel, think, and behave. Whether we’re talking about our attitudes, our thought processes, or physical and communicative behaviors, personal responsibility is simply realizing that we are in the driver’s seat and not blaming others for our current circumstances. Now, this is not to say that there are never external factors that impede our success. Of course, there are. This is not to say that certain people have advantages in life because of a privileged background; of course, some people have. However, personal responsibility involves differentiating between those things we can control and those things that are outside of our control. For example, I may not be able to control a coworker who decides to yell at me, but I can control how I feel about that coworker, how I think about that coworker, and how I choose to respond to that coworker. Here are some ways that you can take personal responsibility in your own life (or in the workplace):

• Acknowledge that you are responsible for your choices in the workplace.
• Acknowledge that you are responsible for how you feel at work.
• Acknowledge that you are responsible for your behaviors at work.
• Accept that your choices are yours alone, so you can’t blame someone else for them.
• Accept that your sense of self-efficacy and self-esteem are yours.
• Accept that you can control your stress and feelings of burnout.
• Decide to invest in your self-improvement.
• Decide to take control of your attitudes, thoughts, and behaviors.
• Decide on specific professional goals and make an effort and commitment to accomplish those goals.

Although you may have the ability to take responsibility for your feelings, thoughts, and behaviors, not everyone in the workplace will do the same. Most of us will come in contact with coworkers who do not take personal responsibility. Dealing with coworkers who have a million and one excuses can be frustrating and demoralizing.

Excuse-making occurs any time an individual attempts to shift the blame for an individual’s behavior from reasons more central to the individual to sources outside of their control in the attempt to make themselves look better and more in control.8 For example, an individual may explain their tardiness to work by talking about how horrible the traffic was on the way to work instead of admitting that they slept in late and left the house late. People make excuses because they fear that revealing the truth would make them look bad or out of control. In this example, waking up late and leaving the house late is the fault of the individual, but they blame the traffic to make themselves look better and in control even though they were late.

Excuse-making happens in every facet of life, but excuse-making in the corporate world can be highly problematic. For example, research has shown that when front-line service providers engage in excuse-making, they are more likely to lose return customers as a result.9 In one study, when salespeople attempted to excuse their lack of ethical judgment by pointing to their customers’ lack of ethics, supervisors tended to punish more severely those who engaged in excuse-making than those who had not.10 Of course, even an individual’s peers can become a little annoyed (or downright disgusted) by a colleague who always has a handy excuse for their behavior. For this reason, Amy Nordrum recommends using the ERROR method when handling a situation where your behavior was problematic: Empathy, Responsibility, Reason, and Offer Reassurance.11 Here is an example Nordrum uses to illustrate the ERROR method:

I hate that you [burden placed on person] because of me (Empathy). I should have thought things out better (Responsibility), but I got caught up in [reason for behavior] (Reason). Next time I’ll [preventative action] (Offer Reassurance).

As you can see, the critical parts of this response involve validating the other person, taking responsibility, and explaining how you’ll behave in the future to avoid similar problems.

Language Use

In the workplace, the type of language and how we use language are essential. In a 2016 study conducted by PayScale,12 researchers surveyed 63,924 managers. According to these managers, the top three hard skills that new college graduates lack are writing proficiency (44%), public speaking (39%), and data analysis (36%). The top three soft skills new college graduates lack are critical thinking/problem solving (60%), attention to detail (56%), and communication (46%). One of the most important factors of professionalism in today’s workplace is effective written and oral communication. From the moment someone sends in a resume with a cover letter, their language skills are being evaluated, so knowing how to use both formal language and jargon or specialized language effectively is paramount for success in the workplace.

Formal Language

Formal language is a specific writing and spoken style that adheres to strict conventions of grammar. This is in contrast to informal language, which is more common when we speak. In the workplace, there are reasons why someone would use both formal and informal language. Table 13.3 provides examples of formal and informal language choices.

Table 13.3 Formal and Informal Language Choices
Characteristic Informal Formal
Contraction I won’t be attending the meeting on Friday. I will not be attending the meeting on Friday.
Phrasal Verbs The report spelled out the need for more resources. The report illustrated the need for more resources.
Slang/Colloquialism The nosedive in our quarterly earnings came out of left field. The downturn in our quarterly earnings was unexpected.
First-Person Pronouns I considered numerous research methods before deciding to use an employee satisfaction survey. Numerous research methods were considered before deciding to use an employee satisfaction survey.
As you can see from Table 13.3, formal language is less personal and more professional in tone than informal language. Some key factors of formal language include complex sentences, use of full words, and the third person. Informal language, on the other hand, is more colloquial or common in tone; it contains simple, direct sentences; uses contractions and abbreviations, and allows for a more personal approach that includes emotional displays. For people entering the workplace, learning how to navigate both formal and informal language is very beneficial because different circumstances will call for both in the workplace. If you’re writing a major report for shareholders, then knowing how to use formal language is very important. On the other hand, if you’re a PR professional speaking on behalf of an organization, speaking to the media using formal language could make you (and your organization) look distant and disconnected, so using informal language might help in this case.
Use of Jargon and Specialized Language
Every industry is going to be filled with specialized jargon, or the specialized or technical language particular to a specific profession, occupation, or group that is either meaningless to outsiders or difficult for them to understand. For example, if I informed you that we conducted a “factor analysis with a varimax rotation,” most of your heads would immediately start to spin. However, those of us who study human communication from a quantitative or statistical perspective, we know what that phrase means because we learned it during our training in graduate school. If you walked into a hospital and heard an Emergency Department (ED) physician referring to the GOMER in bay 9, most of you would be equally perplexed. Every job has some jargon, so part of being a professional is learning the jargon within your industry and peripherally related sectors as well. For example, if you want to be a pharmaceutical sales representative, learn some of the jargon of an ED (notice they’re not called Emergency Rooms [ERs] anymore). Trust us, watching the old television show ER isn’t going to help you learn this jargon very well either.13 Instead, you have to spend time within an organization or field to pick up the necessary jargon. However, you can start this process as an undergraduate by joining student groups associated with specific fields. If you want to learn the jargon of public relations, join the Public Relations Student Society of America. If you want to go into training and development, become a student member of the Association for Talent Development. Want to go into nonprofit work, become a member of the Association for Volunteer Administration or the Young Nonprofit Professionals Network. If you do not have a student chapter of one of these groups on your campus, then find a group on LinkedIn or another social networking site aimed at professionals. One of the great things about modern social networking is the ability to watch professionals engaging in professional dialogue virtually. By watching the discussions in LinkedIn groups, you can start to pick up on the major issues of a field and some of the everyday jargon.

Civility

Civility is essential to defining the culture and establishing a foundation of proper business behavior. It is an underlying value that successful organizations strive to achieve. The link between civil behavior and virtue ethics is the answer—or at least a starting point to bring civility into one’s life, into the workplace, and in communications with others.

Virtue ethics deals with the character traits of individuals who act in a way that defines the type of person they are. Truthfulness, respect, consistent behavior in the way one person treats others, empathy, and trustworthiness are just some of the underlying ethical values that feed civil behavior.

To be able to build and maintain itself as a viable entity capable of reaching its full potential an organization must be able to manage its interpersonal relationships in a manner that promotes positive interactions that are civil and respectful.  This is not an easy task considering the myriad personalities and individual circumstance that impact workplace interactions.  But it can be accomplished with leadership commitment to fostering positive and meaningful interactions among employees.

Dr. Hughes provides 3 basic principles to create a civil workplace as follows.

  • Respect is inherent in the belief that although another person’s beliefs may be different than yours, you should still honor their viewpoint and accord the other person due consideration.  Taking someone’s feelings, ideas, and preferences into consideration indicates that you take them seriously and that their position has worth and value, even if contrary to your own.  In so doing, you validate the other person’s individuality and right to a differing opinion.
  • Restraint is simply a matter of exercising personal self-control at all times. Therefore, you should know your triggers. Be aware of how your words and actions affect other people. Being aware of the things that make you angry or upset helps you to monitor and manage your reaction.  Think before you act. Remember, you may not be able to control the things others say or do.  But, you can control your response.
  • Refinement is the quest for continual cultivation and improvement of relationships in the workplace.  Just as the process of Continual Quality Improvement has come to be known as a means to improve performance and increase efficiency in an organization, refinement of thought, ways of expressing those thoughts and the practice of continuously exercising appropriate decorum when relating to others can go a long way towards enhancing workplace civility.  Improving and strengthening relationships requires effort and commitment.

Achieving civility in the workplace requires the involvement of every employee from the top down.  Going to work in an environment free from the back-biting, rude employee behavior and the constant complaining that many are subjected to everyday is certainly not ideal.  However, making the commitment to achieving and sustaining civility can be the key to a successful and thriving organization with high employee morale.

Ethical leaders should make workplace civility a priority in their business by insisting that all employees exercise these practical ideas. These values are similar to Stephen Covey’s Seven Habits of Highly Effective People.

  • Pursue understanding first.
  • Listen and respect other opinions.
  • Seek common ground, even if it’s to agree to disagree.
  • Tune into what’s happening around you; observe the climate
  • Accept responsibility for your actions and the consequences of those actions.
  • Offer and willingly accept constructive feedback.

The bottom line is ethics and civility are inextricably linked; you can’t have one without the other. This means ethics training in business must include discussions of civil behavior and ethical values.

If we are to stem the tide of incivility in society we must commit to civil behavior. The Golden Rule is the place to start. After all, each of us wants to be treated a certain way and should do the same in interacting with others in society.

Key Takeaways

  • The term ethics is defined as the judgmental attachment to whether something is good, right, or just. In our society, there have been several notable ethical lapses, including those by such companies as United Airlines, Facebook, Equifax, and the Environmental Protection Agency. Starting in fall 2017, the #MeToo movement started shining a light on a wide range of ethical issues involving the abuse of one’s power to achieve sexual desires in the entertainment industry. This movement has raised awareness and legal action against a broad range of individuals who had previously gotten away with the illegal behavior in the workplace.
  • Respecting our coworkers is one of the most essential keys to developing a positive organizational experience. There are many simple things we can do to show our respect, but one crucial feature is thinking about the types of language we use. Avoid using language that is considered biased and marginalizing.
  • Personal responsibility refers to an individual’s willingness to be accountable for what they feel, think, and behave. Part of being a successful coworker is taking responsibility for your behaviors, communication, and task achievement in the workplace.
  • Formal language is specific writing and spoken style that adheres to strict conventions of grammar. Conversely, informal language is more colloquial or common in tone; it contains simple, direct sentences; uses contractions and abbreviations, and allows for a more personal approach that includes emotional displays.

References

4 Redding, W. C. (1996). Ethics and the study of organizational communication: When will we wake up?
In J. A. Jaksa & M. S. Pritchard (Eds.), Responsible communication: Ethical issues in business, industry, and the professions (pp.17-40). Hampton Press.
5 Lee, B. (2016). A mindful path to a compassionate cultural diversity. In. M. Chapman-Clarke (Ed.), Mindfulness in the workplace: An evidence-based approach to improving wellbeing and maximizing performance (pp. 266-287). Kogan Page.
6 Wing, D. (2010, November 17). Microaggressions in everyday life: More than just race – Can microaggressions be directed at women or gay people? Psychology Today. https://tinyurl.com/ycm6ky7n; para. 2. 7 Lee, B. (2016). A mindful path to a compassionate cultural diversity. In. M. Chapman-Clarke (Ed.), Mindfulness in the workplace: An evidence-based approach to improving wellbeing and maximizing performance (pp. 266-287). Kogan Page; pg. 283.
8 Snyder, C. R., & Higgins, R. L. (1988). Excuses: Their effective role in the negotiation of reality. Psychological Bulletin, 104(1), 23-35. https://doi.org/10.1037/0033-2909.104.1.23
9 Hill, D. J., Baer, R., & Kosenko, R. (1992). Organizational characteristics and employee excuse making: Passing the buck for failed service encounters. Advances in Consumer Research, 19, 673-678. See Also Hill, D. J., & Baer, R. (1994). Customers complain–businesses make excuses: The effects of linkage and valence. Advances in Consumer Research, 21, 399-405.
10 Bellizzi, J. A., & Norvell, D. (1991). Personal characteristics and salesperson’s justifications as moderators of supervisory discipline in cases involving unethical salesforce behavior. Journal of the Academy of Marketing Science, 19, 11-16.
11 Nordrum, A. (2014). What’s Your Excuse? Psychology Today, 47(4), 22.
12 Payscale. (2016). 2016 Workforce-Skills Preparedness Report. Retrieved from https://www.payscale.com/ data-packages/job-skills
13 Primack, B. A., Roberts, T., Fine, M. J., Dillman Carpentier, F. R., Rice, K. R., & Barnato, A. E. (2012). ER vs. ED: A comparison of televised and real-life emergency medicine. Journal of Emergency Medicine, 43(6), 1160- 1166. https://doi.org/10.1016/j.jemermed.2011.11.002

14 Hersey, P., & Blanchard, K. H. (1969). Life cycle theory of leadership. Training and Development Journal, 23(5), 26–34.
15 Ibid.
16 Dansereau, F., Graen, G., & Haga, W. J. (1975). A vertical dyad linkage approach to leadership within formal organizations: A longitudinal investigation of the role making process. Organizational Behavior and Human Performance, 13(1), 46-78. https://doi.org/https://doi.org/10.1016/0030-5073(75)90005-7

17 Graen, G. B., & Uhl-Bien, M. (1995). Relationship-based approach to leadership: Development of leader- member exchange (LMX) theory of leadership over 25 years: Applying a multi-level multi-domain perspective. Leadership Quarterly, 6(2), 219–247. https://doi.org/10.1016/1048-9843(95)90036-5
18 Lussier, R. N., & Achua, C. F. (2007). Leadership: Theory, application, skill development (3rd ed.). Thomson/ South-Western, p. 254.

19 Ibid.; p. 254.
20 Graen, G.B., & Uhl-Bien, M. (1991). The transformation of professionals into self-managing and partially self-designing contributions: Toward a theory of leader-making. Journal
of Management Systems, 3(3), 33-48.

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