5 The Persuasive Appeals
Sticking with logic and facts isn’t always going to be your best approach to getting your readers to agree with your opinions. Sometimes you’ll need to appeal to people’s emotions or make them feel like you are someone they can trust or is just like them.
The idea of the three persuasive appeals is another concept that comes to us from the ancient Greek philosophers. In this case, it’s Plato’s student, Aristotle.
As you watch the video below, use this chart to keep track of crucial ideas:
Watch this video and test your knowledge:
