Culture refers to patterns of learned and shared behavior that are cumulative and transmitted across generations. Historically, the role of culture has been overlooked in the field of psychology and a majority of psychological research has focused on Western, Educated, Industrial, Rich and Democratic (WEIRD) cultures. Cultural psychology has emerged as a specialty within the field of psychology to increase awareness of culture in shaping thinking and behavior. Etic and emic are cultural perspectives through which we can view psychological phenomena that include non-material culture like values, attitudes and beliefs. Stereotyping and ethnocentric bias can occur when we view other cultures from our own perspective which often results in a misunderstanding or disparagement of unfamiliar cultures.


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Culture and Psychology by L D Worthy; T Lavigne; and F Romero is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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