Culture and Social Behavior

Five friends with their arms around one another.
Humans have a desire to make friends, start families and spend time together.

Each of us is an individual with our own goals and desires but we are also members of groups and these groups guide us, support us, sustain us and when necessary constrain us. By joining a group we satisfy our need to belong, gain information through social comparison, define our sense of self, and achieve goals that we couldn’t if we worked alone. We often turn to groups when important decisions must be made, and this choice is reasonable and justified as long as we avoid issues like infrahumanization, negative stereotypes and discrimination.

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Culture and Psychology by L D Worthy; T Lavigne; and F Romero is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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